Murphy Named 72andSunny Partner, McCann Appoints Global ECDs and More
72andSunny has named Group Creative Director Matt Murphy a partner at the agency. Mr. Murphy joined 72 in 2009 after serving as a senior art director at Wieden + Kennedy. He went on to lead some of the shop's most notable work, including the K-Swiss Kenny Powers MFCEO campaign and work for Nike, Activision and Google. As partner, Mr. Murphy will continue to lead on Google and the agency's work in experimenting with art, technology and entertainment.
McCann has hired James Dawson-Hollis and Bill Wright from Ogilvy West, LA, as global executive creative directors, reporting to global creative chairman Rob Reilly. The pair were co-chief creative officers at Ogilvy West, working on Qualcomm, HTC, Nesquik, Arco gasoline, and am/pm convenience stores, among other accounts. Before Ogilvy, the pair worked at Crispin Porter + Bogusky on the Kraft business, with work including the 2011 Kraft Mac & Cheese "Ted Williams," campaign about the homeless man with the golden voice.
Thiago de Moraes is set to rejoin AMV.BBDO in London in a part-time creative role next month. De Moraes, who was previously director of creative innovation at the agency, left AMV to join Droga5 London in September 2013 but departed two months ago, to work on a children's book he is illustrating together with his wife as writer. De Moraes told Creativity his future title at AMV is as yet undecided but he he will combine the role with his publishing career.The Brazil-born creative is a former digital creative director at CHI & Partners and has also worked at Tequila. Separately, Abbott Mead Vickers BBDO has hired creative duo Dan Warner and Andy Vasey, from Saatchi & Saatchi London, as a senior creative team.
Publicis Conseil has announced that its 150-strong creative department will be led by four newly appointed directors: Cédric Guéret, Marcelo Vergara, Fabrice Delacourt and Olivier Desmettre. The news follows the departure of Olivier Altmann to form a new agency. Gueret joins from OgilvyOne, where he has been creative director for the last for years working on both French and international accounts such as Nestlé, Mattel, American Express and Ford. Vergara is an Argentinian who joined Publicis Worldwide four years ago to manage the creative of all of the network's agencies in Latin America. Desmettre and Delacourt, have been working as a team at Publicis Conseil for the last four years for a range of clients including Orange, Seb group, Dacia, BNP Paribas, Renault and Nescafé.
New York-based advertising agency Launchpad has hired Steve Giraldi as a creative director. Giraldi has 13 years of experience working on a wide range campaigns for the likes of Hershey's, Fidelity, Converse, Mike's Hard Lemonade and Comcast. He joins from Digitas where he was a creative director for the New York office. Prior to that he held associate creative director posts at both Arnold Worldwide and Gotham. At Launchpad, he will lead creative duties on the shop's Jambu, Fairpoint Communications and Shmaltz Brewing Company accounts and will report in to partner & executive creative director, Noah Ross.
Shon Rathbone, formerly EVP and executive creative director at Publicis in Dallas, has co-founded a new Dallas-based boutique agency called 3HeadedMonster. Rathbone, who has also worked at Leo Burnett, Carmichael-Lynch and Hal Riney, will be founder and creative chairman at the agency, alongisde two co-founders and creative directors; Mark Ford, a designer who spent 15 years at West Coast design boutiques working on brands like Nike and Coca-Cola, and Rey Nungara, a digital specialist who recently left Sapient Nitro in New York, where he worked on Diesel and Godiva.