Richmond-based Rewired Production Management
has announced the launch of Rewired Talent Management, an Internet-based system for managing and tracking payments to union talent. Rewired was founded by Carla Rogers, former broadcast production manager at The Martin Agency. Steve Humble, director of broadcast production at The Martin Agency, serves as a consultant for the company. ... Lucha Libre, an editorial house devoted to serving the Hispanic market, has opened its doors in Santa Monica. Led by executive producer Natalia Berry, the company's roster of editors includes Luis Lacau, Felipe Fenton, Celina Moreno, Gustavo Zambrano, and Y El Sonamublo. ... Dan Aron, president and creative director of New York radio commercial production company No Soap Productions, has announced the launch of No Soap's Radio E.R., which will provide consulting services to clients and agencies. ... New York-based music and sound design company Tonefarmer has signed indepedent rep Barrie Isaacson as its head of East Coast sales.