North Alliance Acquires Nansen, Bedwood Joins AnalogFolk and More
The North Alliance, the first ever collective of Scandinavian creative agencies, has expanded into the U.S. market with the acquisition of the Chicago-based digital agency, Nansen. The agency, founded by six Swedes, has clients including Thomas Cook, Electrolux and The International Baccalaureate organisation. Jonathan Pettersson will stay on as president of Nansen's Chicago office, with Henrik Kraft as SVP Global Marketing. Michael Jäderlind will continue as CEO of Nansen and will be based in Sweden. Nansen will be fully owned by The North Alliance (NOA), and Nansen partners will be invited to become shareholders in NOA. In a statement, Pettersson commented: "By becoming part of the collective we are helping to bring the Scandinavian collaborative approach into the world's biggest market, where it is bound to succeed." Thomas Høgebøl, Norwegian-born CEO and founder of NOA, said that he was looking forward "to being able to offer the Scandi approach to the U.S. on a much larger scale."
Dave Bedwood, a former creative director at M&C Saatchi and co-founder of Lean Mean Fighting Machine, is joining the independent digital agency AnalogFolk London as creative partner. Bedwood will start at AnalogFolk London in January and work alongside Simon Richings, also promoted to the role of creative partner. Bedwood co-founded Lean Mean Fighting Machine in 2004. The agency was the Cannes Lions "Interactive Agency of the Year" in 2008 and was sold to M&C Saatchi in 2014.
McKinney has appointed Lyle Yetman as group creative director, working primarily on CarMax and ESPN. Yetman jons from Butler, Shine, Stern & Partners, where he started as a copywriter and became a creative director working on clients such as Mini, Priceline and DraftKings.com. During his 11 years at BSSP, he also worked on Converse, Google, Chipotle, Sprite and El Pollo Loco.
Cossette has hired a new creative duo, copywriter Linda Dawe and art director Stéphane Gaulin. Dawe and Gaulin have been collaborating for 13 years. They first worked together at Marketel and then at Taxi, where they spent the past eight years. Their work includes campaigns for clients such as Bombardier, Les Producteurs Laitiers du Canada, Air Canada, Microsoft and the SAQ.