New York and London-based production company 1st Ave Machine has added Austin-based director and knitting graffiti artist Magda Sayeg. Sayeg was introduced to the company, which has worked with Google and Samsung, while partnering with director Aaron Duffy on the Toyota Prius Cozy spot. In the last year, Sayeg has worked on the W logo for the W Hotel in Austin. In the coming weeks, she will also unveil a "yarn-bombing" project on the Williamsburg Bridge along with the New York City Department of Transportation.
R/GA Chicago has added Richard Goldsmith as director for social media in a newly created role. Goldsmith will focus on social media outreach for the agency's big new client, Grey Goose, along with going after new business. He will report to Sean McCarthy, vice president, managing director, Chicago, and Richard Ting, senior vice president and executive creative director, Mobile & Social Platforms. Goldsmith's last position was at Sears Holding Company as social media manager.