People news from Hello!, Kaboom and more.

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HELLO! and Company has added director Kat Coiro to its roster. Coiro has worked as an actor and director and was on the development team at Bold Films writing and directing shorts, including the viral Funny Or Die hit "Idiots" with Zoe Saldana. While shooting and directing various short films, she was also writing feature scripts. Her film project, "Life Happens", a collaboration with long time friend Krysten Ritter became her feature directorial debut. Other work includes a branded integration film for Virgin Airlines entitled Departure Date.

Kaboom Productions has added Joe Stevens to its directorial roster. Stevens, a former agency creative, is a director and still photographer who has created and directed projects for MTV and collaborated with agencies including Wieden+Kennedy Amsterdam, Publicis Mojo Melbourne, as well as BBDO and BBH in NY. His film "Made In Queens", which was produced by MTV, profiles a teenage gang from Trinidad and he also created the fictitious Manhattan Airport Foundation, a viral art project that satirizes urban development initiatives.

Santa Monica-based studio a52 has promoted Megan Meloth to executive producer. Meloth, who has worked across the agency, production, and post-production spectrums, will join Jennifer Sofio Hall in the studio's EP lineup. Meloth is behind numerous film, long-form, directorial, animation, TV development, and commercial work, including Nike's Puppets, P&G's Olympic work, and spots for Honda's Crosstour vehicle. She has also participated in campaigns for Volvo, Intel, Mercedes, Target, Microsoft, Acura, and Lexus, working closely with directors such as Daniel Kleinman, Dante Ariola, Mike Mills, Kinka Usher, Tony Kaye, Erich Joiner, and Lance Acord.

Visual effects studio MPC has promoted Ed Koenig (pictured, left) to US EP of Color Grading, heading its development operations across the States, and has appointed Adrian Seery (right) as the colorist in its New York studio. Koenig, who will focus on continuing to expand MPC's color grading services, has worked with directors such as Adam Berg, Rupert Sanders and Carl Erik Rinsch. Seery has spent much of his 18-year career as director of Telecine at Rushes UK. He joins MPC New York directly after two years at Technicolor.

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