Akestam Holst has appointed Henrik Adenskog in the newly created position of patent director. According to the agency's CD Martin Cedergren, Adenskog's appointment comes as part of the agency's response to new and longtime clients' demands for a stricter focus on business as well as innovation outside the traditional advertising arena. In his new role, Adenskog will oversee patent applications, design protection, name protection and other legal exclusive rights. Cedergren says that Adenskog will be filing a number of applications for local and global patents throughout 2010.
Paris, France-based multimedia directing collective UFO has signed to DUCK for commercials representation.
Red Car's Chicago office has signed graphic designer Kevin O'Rourke. O'Rourke moves from Postique and Universal Images in Detroit.