People News from Akestam Holst, GSD&M and More

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Akestam Holst has appointed Henrik Adenskog in the newly created position of patent director. According to the agency's CD Martin Cedergren, Adenskog's appointment comes as part of the agency's response to new and longtime clients' demands for a stricter focus on business as well as innovation outside the traditional advertising arena. In his new role, Adenskog will oversee patent applications, design protection, name protection and other legal exclusive rights. Cedergren says that Adenskog will be filing a number of applications for local and global patents throughout 2010.

Oscar-nominated cinematographer Rodrigo Prieto has signed to the roster of Little Minx for commercials representation. Prieto is best known for his work as DP on films like Brokeback Mountain, Babel and Frida. He has also DP's some of advertising's most notable spots like Ikea's Lamp and American Airlines' New York Minute.

GSD&M promoted four executives. Chief strategist David Matathia, SVP Group Account Director Marianne Malina (pictured) and Scott Moore and SVP Communications John McGrath have all been named senior vice president.

Publicis New York has promoted Leelee Groome to deputy director of broadcast production. Groome started at the agency as senior VP/EP in 2005 and has produced award-winning campaigns for Citibank, Maytag and BMW.

The Mill London has beefed up its production with three new producers:Philip McCluney (pictured), formerly of McCann Erickson and former Smoke & Mirrors talent Paul Schleicher sign on as VFX Producers, and Becky Lock, formerly of Triangle Post signs on as senior producer.

Award-winning U.K. based film and TV director Peter Travis has signed to Crossroads for commercials representation in the U.S. and U.K. Travis' recent features include the films Endgame and Vantage Point.


New York based documentary directing duo LOKI, aka Heidi Ewing and Rachel Grady, have signed to Rabbit for commercials representation. The team is behind the documentary 12th & Delaware, which recently premiered at Sundance.

Music/Sound company Pirate has launched a sister company Pirata, based in New York. The creative sound company will focus on the minority advertising space and will be led by Grammy award-winning composer and producer Andres Levin.

L.A. based production company Hello launched an integrated content division. Ko Kawashima (pictured) comes on board as head of integrated content and Chris Kraft signs on as in-house producer.

Paris, France-based multimedia directing collective UFO has signed to DUCK for commercials representation.

Red Car's Chicago office has signed graphic designer Kevin O'Rourke. O'Rourke moves from Postique and Universal Images in Detroit.

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