People news from Backyard, Tribal DDB and more.

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Chris Zander is joining production company Backyard as a partner, as the company expands to open a New York office. Zander has spent nearly 20 years establishing Backyard via his independent repping firm, The Family, and before that, Zander Reps. He has sold his interest in The Family to partner Diane Patrone, who will continue to represent Backyard. With the move, Backyard has expanded to New York, establishing an East Coast office in addition to its Venice, California location. Zander will split his time between the two offices, with responsibilities that include director management and recruitment, overseeing international and national sales and marketing, client relations, strategies for growth, and new business development.

Tribal DDB has made two new executive creative director appointments. Chris Ferguson joins its New York office as ECD from R/GA, where he spent the past four years as a creative director working with such clients as the Ad Council, Google Wallet, Nike Running, Unilever and Walmart. Prior to R/GA, Ferguson held positions at TBWA, and Young & Rubicam. Meanwhile, Tribal DDB has also promoted Kinney Edwards to ECD. Edwards has spent the past six years at Tribal DDB New York, most recently serving as group creative director, working with clients including Philips, Neutrogena, CIBA Vision, Jose Cuervo, Intel and the National Football League. Both Ferguson and Edwards will report to Tribal DDB's president, U.S. Operations, Richard Guest.

The Sweet Shop has added director Noah Conopask to its global roster. The New York-based director has directed spots for brands such as Under Armour, Target and Lincoln and has had work recognized by the Academy of Television Arts and Sciences, Best Ads on TV, Screen Magazine, and BDA.

Director/photographer Mike Piscitelli has joined the directorial roster of Pulse Films USA, working from the company's Los Angeles office. Piscitelli's recent projects include six episodes of Red Bull's Sound & Vision project and the new music video for Van She, "Jamaica". Since finishing work on his first feature length documentary film, "God Bless Ozzy Osbourne" last year, he has split his time between Los Angeles, New York and Sydney, shooting editorial and advertising work for brands such as Nike, Red Bull, Adidas, the K-Swiss-Kenny Powers campaign, Target, Vans, MTV and Vice.

Launchpad Advertising has named executive creative director Noah Ross as a partner at the New York based agency. Ross joined Launchpad in 2011 from experiential marketing agency Fathom, where he served as creative director, following stints at TracyLocke and McCann-Erickson. He has worked on clients including LG, DL1961 Jeans, Xbox, Absolut, Rolling Rock, Pepsi, Southern Comfort and Knoll, and also served as art and concept director for independent noir feature, Able Danger.

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