Digital agency Blast Radius has made
two new executive creative director appointments. Former
StrawberryFrog creative director Serena Connelly joins as ECD, East
Coast. At StrawberryFrog, she was creative director on P&G
Pampers, overseeing all digital aspects of the brand and was named
on several patents, for her work on a suite of Pampers-branded
mobile apps. She has also worked at R/GA and at Leo Burnett, Chicago.
Independent has added director Ed Sayers to its roster. Sayers has worked across a range of media from films, commercials, theatre and live events as both director and producer for clients such as VW, the European Golf Tour Campaign and BT.