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Los Angeles-based Boxer Films has added director Kevin Fitzgerald to its roster. Fitzgerald moves to Boxer from Rabbit where he shot work for brands such as Lexus and Samsung. He began his career as a photographer, and as a director has worked with agencies including Venables Bell & Partners, DraftFCB, Mullen, Leo Burnett and Grey Worldwide. South African born Fitzgerald's international representation includes Egg Films in South Africa and other regions, Salt in Germany, (h) Films in Italy and Carnibird in France. Upcoming work includes a project for KFC out of Ogilvy Johannesburg.

Deutsch LA has hired TBWA/Chiat/Day creative Brett Craig as EVP and group creative director for Dr Pepper and Snapple. Craig was most recently Chiat's group creative director for Call of Duty, Tostitos, and Pepsi. Craig started his career at TBWA/Chiat/Day in 2000. In his 12 years there, he created work for Sirius XM Satellite Radio, Energizer, Ballpark Franks and Nissan, eventually rising to creative director on Sony Playstation. His recent spots include Forever Young featuring Bob Dylan and for Pepsi, and There's A Soldier in All of Us for Call of Duty.

JWT Bangkok has launched Degree, a standalone design company which will service both network and independent clients in South East Asia and beyond. The company's services included brand consulting, corporate and visual identity development, retail space design, packaging innovation, interactive and 3D design. Degree is comprised of 18 people with backgrounds spanning architecture, fashion, product design, graphic design, events and traditional advertising. The company, headed by business director Karl Kongkham, has launched a website at

Red Car Chicago has named Carrie Holecek, formerly executive producer at The Whitehouse, as managing director. Holecek joins EP Jon Desir at the editorial boutique, where she will also work closely with Chicago-based producer Nikki Piazza. Holecek worked as associate producer at Fallon Worldwide in the mid 1990s, before moving to Los Angeles as a producer and marketing executive at EFILM, Technicolor and Company 3, working in each company's feature departments. She moved to The Whitehouse in 2007.

Mirror Films has signed the Goetz Brothers, the directorial team made up of Kevin and Michael Goetz. The brothers have been directing commercials and music videos for over 12 years, helming projects for brands such as Nissan, Honda, Disney, HBO, State Farm, McDonald's and BMW. Two of their commercials have been placed in the permanent collection in the Museum of Modern Art, and they have been short-listed at Cannes, while their 'Call of Duty' spot was short-listed at the 2011 AICP Awards. Recently, they wrapped principal photography on the feature Scenic Route, written by Kyle Killen and starring Josh Duhamel and Dan Fogler.

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