Bully Pictures has signed Copenhagen design, motion graphics and live action studio Frame for exclusive representation. Frame, led by executive producer Thomas Bay and creative director Anders Schroder, is known in the U.S. for its work for MTV, Adidas, Nike, Lincoln, Citgo, VH1, Gatorade and Volkswagen. Recent work also includes a U.S. campaign for Citgo and BVK USA. Additionally, Bully has signed director Luke Savage. The New Zealand-born, French-trained director recently relocated to the U.S.and his credits include work for Sony, Ivory Soap, and Panasonic.

Hornet has formed an alliance with UK production company Blinkink that will seethe two production companies represent directors on each other's rosters. Blinkink directors including Noah Harris, Simon Willows, Joseph Mann, Elliot Dear and Sumo Science will be exclusively available in the USA through Hornet while Blinkink will add to its roster Hornet directors including Peter Sluszka, Guilherme Marcondes, Yves Geleyn, Dan & Jason, Julia Pott and Mikey Please.

Diane Patrone has taken over as sole owner and president of New York-based east coast commercial representation firm, The Family. The Family's clients include Believe Media, Backyard Productions, Black Iris, Hunter Gatherer and Imaginary Forces. The Family was founded in 2004 by Patrone and Chris Zander. Patrone takes over leadership of the firm upon Zander's recent move to Backyard Productions. The Family will remain East Coast reps for Backyard and its new east coast facility.

Director Jeffrey Karoff has joined bi-coastal production company Original for exclusive US representation. Karoff's recent work includes a package for Ford's Swap Your Ride campaign chronicling the experiences of consumers who are given a chance to trade their current vehicles for Fords, and campaigns for the pharmaceutical brands Crestor and Nuvaring. He directs branded content and documentaries in addition to spots.

Antar Walker has joined The Mill as an art director for the Design Studio. He comes to The Mill from working as a designer at creative brand agency, Underdog as well as creative digital agency, Hi-ReS as a digital design creative. Walker has also worked as art director on projects for BMW and fashion photographers Miles Aldridge and Beijing Ballet, as well as a designer on brands such as Hyundai, Chanel, Dolce and Gabbana and IBM.