People news from Caviar, Picrow and more.

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Caviar has signed Amir Farhang, creative turned director, for commercial representation. Amir, whose previous work includes Axe Gamekillers and Vaseline "Sea" for BBH, BK Stuff of Legends for CP+B, Sony Rocket Project and adidas Brotherhood for 180LA, made the switch to full time director in 2010 and since has shot projects for Droga5 and Rhianna, CP+B and Baby Carrots, BBH/Axe, BBDO, and JWT for Trident. His most recent directing and writing credits include "The Announcement" for Funny or Die and #thereturn, an Adidas Basketball-produced documentary that follows the comeback of Chicago Bulls NBA MVP Derrick Rose.

Picrow has added Adam Feinstein and Peter Lydon to its roster of directors. Feinstein's (left) work includes spots for brands including Tide, Head & Shoulders, Lipton, Subaru, NASCAR and Edge Shave Gel. He was also selected by Volvo and Euro RSCG to direct the branded film "Hoodwink" for the launch of the V50 Sportswagon. TV work includes ABC's "Final Witness", and "Un-Broke: What You Need to Know About Money".
British director Lydon's (below) spot work has included the "Fairytale" campaign for British Sky Broadband, IKEA, Discovery Channel, Comic Relief/Make Poverty History and recent Carlsberg campaign "The Crate Escape". TV includes British series, "Shameless," "Teachers," "Secret Diary of a Call Girl" and "The Peter Sellers Story", a BAFTA-award winning documentary on Peter Sellers.

Digitas has appointed Matthew Jacobson, formerly of Third Man Records, as VP/group director to lead design for Chicago and its newly established Digitas San Francisco office. Jacobson, who will report to ECD Kevin Davis, joins Digitas with nearly 20 years of design experience. Prior to Digitas, he served as head of design for The White Stripes' Jack White's Third Man Records label, where he designed records for artists including Beck, Jerry Lee Lewis, The Raconteurs, and The White Stripes. He has also worked for design studios including The Pushpin Group, M&Co, Number 17, Eight and a Half, and Pentagram, and at agencies including Bagby in Chicago and WPP's Team Detroit in Detroit.

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