Cheil USA has made
two new senior creative appointments, its first under chief
creative officer Lars Bastholm. Adam Wohl, co-founder, partner and
creative director of former emerging tech agency MIR, joins as
group creative director, and Kaare Wesnaes, former director of
creative development at AKQA, joins as director of creative
technology. Both will be based in New York and will report to
Bastholm. Wohl's (left) experience includes time as a Hollywood
screenwriter before co-founding MIR in 2009. He has worked with
clients including Nike, Toyota, Coca-Cola, Wendy's,
Unilever, American Express, LG,
Mattel, Nissan, Citi,
Lexus, Kraft and Buick.
GOOD/Corps, the social innovation firm, has hired Jason Nichols as creative director and Maria Redin as director of strategy and innovation. Nichols, who will work alongside CD partner, Driscoll Reid, previously worked at creative shops including Saatchi & Saatchi and BWA/Chiat/Day, developing integrated campaigns for clients such as Toyota, Pepsi Refresh Project and Nike. He was also the creative lead for four years at RGA, creating digital campaigns for Nike Basketball and Nokia. Redin's experience includes leading the development of products for the MIT Media Lab and Mattel. She most recently worked as a business designer at IDEO and managed Creable, a creative design studio.