Draftfcb New York has named Darren Moran its new EVP/chief creative officer. Moran will start his new role on October 18. Most recently, he served as SVP/global creative director at Y&R, overseeing accounts like LG, Xerox, Chevron, AT&T, Bacardi, Cellular South, MTV and Colgate. Moran was also instrumental to many of the agency's new biz wins over the last five years. Prior to Y&R, Moran worked at BBDO from 1990-1997, last serving as senior copywriter.
Designer Eddie Opara, whose CV boasts a range of work spanning from interactive and graphic design to strategy and technology will be joining the Pentagram New York office as partner on October 1. He brings with him his award-winning team from The Map Office, the NY studio he founded in 2005.
London-based animation studio Not to Scale has signed an exclusive representation deal with Simpatico in New York to represent its directing talent on the east coast of the U.S. Ubik , Chris Ketchell, Coan & Zorn, Pierre+Bertrand, Steve Scott, U.F.O. & Vincent will all now be available for work in the U.S.
Taxi has appointed Matt Shoom-Kirsch as general manager of Taxi 2. Mr. Shoom-Kirsch comes to Taxi from Red Urban, where he served as VP-client services and strategy. Before Red Urban, he spent six years at Grip Limited, heading up the Labatt account team. Ms. Shoom-Kirsch started his career at Goodby, Silverstein & Partners.
A new creative collective, Fortune Cookie, has launched as a division of NYC-based production company IDENTITY. Fortune Cookie will be led by director/photographer Pierluca De Carlo and indie filmmaker Ben Wolfinsohn. The filmmaking collective will include directors, animators, artists and editors banding together to create moving narratives for agencies and brands.The company has already produced a reel inspired by everything from skateboarding videos to underground film.
Rhino has relaunched and rebranded as Gravity, an international creative, content and brand-communications company focused on pairing creativity with technological innovation. As part of the relaunch, Gravity has made an investment in talent for its digital and technology offerings, which are now fully integrated across the company's three business groups: features, commercials and digital. It will build upon Rhino's commercial and features production legacy by exploring new territories in special effects. Offices in New York, Los Angeles and Tel Aviv will allow the company to take on global clients, which in the past have included Coca-Cola, GM, DreamWorks, Pantene, MGA Entertainment, Carlsberg and HBO.
Rochelle Martyn and Lisa Simpson will next week launch Monday Collective, a New York brand-design partnership that will focus on "the bright side of change." Ms. Martyn was formerly managing director of Pearlfisher, New York, and Ms. Simpson was creative director of the agency. The pair have previously collaborated with brands including Absolut, Coca-Cola, Safeway and Cadbury, and both have worked on design projects that have won international awards, including DBA Design Effectiveness, FAB, Mobius and Creativity. Monday Collective aims to offer an education to clients that want to understand the role design can play in creating successful brands and business growth.
Antony Parchment has joined R/GA as group director-production. Mr. Parchment will manage R/GA's Verizon Telecom account, including site development and online advertising. As vice president/director- internet-solutions technology for Digitas, Boston, Mr. Parchment managed six cross-discipline, multi-location teams to produce multimillion dollar campaigns for Fortune 100 clients, primarily in the automotive sector. He also managed the creation and development of a news and social-media platform used by the client's CEO and social media team to communicate externally during its bankruptcy and reorganization. Prior to Digitas, Mr. Parchment worked at L.L. Bean, where he managed a team of 20 technologists on B2B e-commerce and enterprise software-development projects. In 1995, he founded Internet Commerce Systems and served as the president for the next 10 years.