Austin-based full service agency Greatest Common Factory has added two new hires to its production team. Tyler Crelia (left) joins GCF from fellow Austin agency GSD&M, where he shot and edited video projects, most notably for the U.S. Air Force, Southwest Airlines, the Big 12 Conference and L.L. Bean. Before that, Crelia worked as a freelance producer in New York City.
Digital production and design studio Big Block has signed director and cinematographer Gavin Bowden for representation. Bowden's work includes recent commercial campaigns for Ford, Toyota, GMC and Chevy out of such agencies as JWT, Saatchi LA and NY, Y&R, BBDO and Campbell-Ewald. He has also directed commercials for Michelob Ultra, Nike, Target, 7UP and Levis for TBWA, Ogilvy, BBDO International and Wieden+Kennedy. He has also shot music videos for groups including the Red Hot Chilli Peppers.
GSD&M has promoted Paul Gallardo to executive producer. Gallardo first came to the Austin-based agency in 1999and has served in roles including senior digital producer, interactive producer and senior project manager. His agency brand experience consists of the U.S. Air Force, NAMCO BANDAI, Lennox, AT&T, and Crown Imports accounts, among others. Prior to his time at GSD&M, Gallardo was senior producer at Schematic where he led the Dell enterprise business.