People News from Firstborn, R/GA and more

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New York digital agency Firstborn has added Roxana Zegan and Adam Rubin to its team as creative directors. Zegan joins Firstborn from Tribal DDB, NY, where she was global creative director on Reebok. Prior to that, she was creative director at Digital Kitchen and before that worked as creative lead at Crispin, Porter & Bogusky. She has worked on brands including Adidas, Burger King, HBO, Jose Cuervo, Old Navy and Samsung.

Rubin most recently worked at Groupon, where he was creative manager since 2009. Prior to Groupon, Rubin was a copywriter at Leo Burnett, Chicago, working on the McDonald's, Kellogg's and P&G accounts and is also the published author of Those Darn Squirrels. Firstborn has also added copywriter Cameron Templeton to its creative team. He joins from Ogilvy & Mather, NY, where he was copywriter and creative lead on integrated projects for brands including British Airways, Sara Lee and Siemens. A graduate of Atlanta's Creative Circus, he also helmed a short-form documentary for Ogilvy on 'sustainable cities'.

Digital agency R/GA has appointed Ivan Arbitman as chief information officer, reporting to COO Stephen Plumlee. Arbitman joins from Omnicom's Interbrand and BrandWizard agencies, where he was director of information technology for four years, leading a reorganization of the agencies' IT systems. He has also worked for Draftfcb, Doote Cone & Belding New York and SixtyFoot Spider. At R/GA, Arbitman will be helping the agency transition into cloud-based, mobile and social technologies and manage its information service network.

Mario Stipinovich has joined The Mill NY's design division as a creative director. Stipinovich has been freelancing at The Mill prior to his fulltime position, working closely with design director Jeff Stevens on projects for brands such as Bose, Pantech, State Farm, DirecTV and Verizon. Prior to that, he was a director at Brand New School London, establishing its first overseas office having spent time in the company's New York office.

Tool has hired interactive developer Bartek Drozdz as its in-house creative technologist and tech director. He will work with Tool's roster of live-action and interactive directors to execute the studio's digital projects across the Web, mobile and interactive installations. Drozdz has more than 10 years experience in interactive development including stints at Fantasy Interactive and North Kingdom and his recent projects include the WebGL-based 3 Dreams of Black interactive music video for Google. Known as a pioneer in WebGL, after creating 3D engine J3D, he speaks at conferences, judges events, and contributes to media as well as running a blog, Everyday 3D.
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