People News from Publicis, 72andSunny, Believe Media, W+K Amsterdam and More

In his new role, Altmann will help Publicis Worldwide COO Richard Pinder in his goal to make Publicis a top 5 creative netork. Altmann oversee global clients like Renault and Orange, while bolstering the network's talent pool. He will also retain his position as ECD/co-chairman of Publicis Conseil.



Production companies Believe Media and Bikini Films (commercials/digital/new media) have merged and will operate in the U.S. and the U.K. as Believe Media. Under the new partnerships Believe's principals Luke Thornton and Liz Silver will be reunited with their former partner from TheEnd, Kate Elson. Elson will oversee Believe U.K. as MD and Fiona Gillam will continue as EP. Bikini Music Videos will remain a separate entity, under Phil Barnes, but it will represent Believe directors in the U.K. Additionally, Believe Media U.K. welcomes director Rory Kelleher and his producer Nick Fewtrell to the company.

The Society of Digital Agencies, SoDA, continues to grow internationally with the addition of ten new members from around the globe.BEAM, EffectiveUI, Enlighten, Fjord West, Fullhouse, Geary Interactive, HUGE, Magnani Caruso Dutton, Reactive and Zemoga have all joined as members. The additons bring the SoDA agencies to 41 across the U.S., South America, Canada, Europe and Australia.

Digital marketing company Tribal fusion has appointed Tim Brown as European General Manager. Brown had been Yahoo Europe head of ad product strategy. In his new role, Tim will oversee Tribal Fusion's U.K. business operations and the company's expansion into Europe. He will also lead expansion of Tribal Fusion's U.K. operations and manage product development to ensure the company's offerings address U.K. and European needs.