Bill Oberlander has joined JWT, New York, as executive creative director, where he will oversee the Microsoft commercial business.Most recently, Oberlander served as the chief creative officer and exec VP of Cossette New York, where he worked on Est?e Lauder, Carlsberg Beer and Cannondale Bikes, as well as other blue-chip brands. Prior to Cossette, he was executive creative director at McCann Erickson, where he pitched and won the $350 million Intel business. Before that, he also spent time at Ogilvy on Motorola, AT&T Wireless, Sprite, Ameritrade and Nestl? Waters.He also currently teaches advertising at the School of Visual Arts in New York and serves on the Ad Council Creative Review Committee.
Wieden+Kennedy has named Jeff Gillette to the new role of integrated creative director, and has promoted Karl Lieberman and Ryan O'Rourke to creative director. Mr.Gillette comes to W+K from Google Creative Lab, where he was creative director for close to two years, working on Chrome, Search, YouTube and other Google properties. Prior to Google, he was an assistant creative director at Crispin Porter + Bogusky, working on brands such as Volkswagon, Geek Squad, Burger King, Ask.com and Coke Zero. Lieberman joined W+K in 2008 as a copywriter, and has since done work for clients such as Nike, Target and Old Spice, most recently co-creating the Procter & Gamble "Proud Sponsor of Moms" Winter Olympics campaign with O'Rourke. He will continue to work on the Procter & Gamble account in his new role of creative director. Prior to W+K he worked for TBWAChiatDay, Mother and Euro RSCG. He has been recognized for both digital and traditional work over the years, and is the recipient of Cannes Lions, One Show Pencils, D&AD Pencils and a Gold Effie. O'Rourke came to W+K, Portland, from Crispin Porter + Bogusky in 2003 as an art director and, since then, has worked on Nike projects such as Human Chain, Fate, Leave Nothing, Gamebreakers, The Michael Vick experience and last year's award-winning LIVESTRONG campaign. He worked with Lieberman on the P&G account before his promotion. He has won many industry awards for his work, including Cannes Lions, One Show Pencils, D&AD Pencils, Clios and ADC Cubes.