Sid Lee has launched its first US office in Austin, Texas. The
agency, which already has branches in Amsterdam, Montreal, Toronto
and Paris, is expected to work closely with Sid Lee client Dell. Jim Bailey (left) takes the role
of managing director, Sid Lee USA and partner. Bailey recently
served as president of Red Bull Canada and prior to that held
marketing and sales positions with Reebok and Adidas Canada.
SWAY Studio founder and creative director Mark Glaser is one of the founders of Big Block, a new digital production and design studio based in Santa Monica, alongside business developer Scott Benson and executive producer Kenny Solomon (a founding partner of The Syndicate). Big Block will specialize in digital automotive content, VFX, design and finishing for feature films, television, web, gaming and mobile platforms.