Directing collective Superfad has joined the roster of Moxie Pictures for live action representation. Known for its media-agnostic approach, Superfad has directed live action and animated work for clients like Sprint, Nascar, Visa, HTC, Nike, Google and Durex, including the Cannes-winning "Get It On" campaign for the latter.
N.Y.-based VFX and color grading studio Nice Shoes has merged with its sister design and animation company Freestyle collective. FSC will from now on operate under the Nice shoes brand as its high-end design division, and the Freestyle Collective brand name will cease to exist.
Four ad and marketing vets have launched a new Seattle advertising agency, UpperCut. The founding partners are CD/AD David Ayriss, and award-winning creative with past stints at Chiat/Day, Cole & Weber, Goodby and Borders Perrin & Norrander; Mike Jaglois, an account-side vet from Chiat/Day, BP&N and McCann-Erickson; former Razorfish senior level manager Shelly Lynch and Fallon, Goodby, Cole & Weber veteran CD/copywriter Steve Johnston.