People news from O&M NY, Firstborn and more.

Ogilvy &
Mather New York has hired Steve Howard as executive creative
director with responsibility for its American Express
account. Howard was previously global group creative director at
TBWA/Chiat Day where he helped to create the Cannes Grand
Prix-winning "Replay" series for Gatorade. He was at TBWA since
2006 and was also there from 1998 to 2000 before taking a four year
detour to BBDO West.

Independent Films has signed a number of directors including Guy Ritchie, Jared Hess, Seth Gordon and Pam Thomas, for UK representation. Ritchie has returned to the commercial world after taking a couple of years off to focus on feature films. Hess (Napoleon Dynamite and Nacho Libre) Gordon (director of King of Kong and Horrible Bosses) and Thomas (whose credits include Sex and the City and Desperate Housewives) have all joined following the recent set up of LA based company "Community Films", whose directors Matt Smukler and Michael Patrick Jann were already part of Independen's stable.

R/GA San Francisco has hired Michael Jefferson, Ari Nave, and Matt Nelson, as executive creative director, group planning director, and director, mobile & social platforms, respectively. Jefferson, who will join fellow ECD Rob Smiley to lead creative efforts across the office, was most recently as a creative director with Frog Design. Nave has previously worked at agencies such as Deutsch, McGarryBowen, and Ogilvy & Mather, while Nelson joins from Tribal DDB Worldwide where he was director, digital and social strategy.

NY post studio, the Now Corporation, has added editors Dave Herman, Ed McGowan and David Bruce Bates Jr. to itsroster. Herman, who most recently completed work on a BMW campaign for Kirshenbaum Bond Senecal + Partners, includes work for Reebok, Puma, Stella, and Mercedes in his folio. McGowan, just off a six year stint as senior in house editor at McCann's Postop, has cut spots for Staples, Chex Mix, Sony, Verizon FiOS, Avis & Exxon. Bates, known as a comedic/video blogger, davidjrdotcom, has edited work for Capital One, Puma, K*Swiss, and Starburst Candy.