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Passport Films, the Santa Monica production company, has signed New York-based multi-media director/DP Bobby Sheehan for commercial and branded content projects. Sheehan's work spans commercials (Adidas, American Express, Chrysler, Blue Cross/Blue Shield, Budweiser, McDonald's, Miller Beer, Motorola, Pepsi, Reebok), features (Seed, Cayman West), documentaries, shorts and television (including The Talent Collector for AMC and reality series Repo Men for TLC). He recently produced, directed and wrote the original series Motor City Rising for Ovation. He is also a fine art photographer whose work has been exhibited nationally.

Greg Brunkalla has joined the roster for at Holiday Films for Canadian representation. Brunkalla has shot films for clients including Coca Cola, Nike, Sony, Ford, Target, T-Mobile, Kia, Diesel, W Magazine and The New York Times. He was one of the founders of Legs, the collective behind the Target Kaleidoscopic Fashion Spectacular in 2010. His most recent work is a spot for Cadbury, entitled "Pinata" out of Ogilvy Toronto, shot in South Africa.

Animal Logic has finalized a deal to buy the business assets of Sydney based studio FUEL VFX which recently went into voluntary administration. Animal Logic has formed a new company, Animal Logic Fuel, which will trade as Fuel VFX out of the Trocadero building in Newtown, Sydney. The five original founders of Fuel VFX, Jason Bath, Paul Butterworth, Andrew Hellen, Simon Maddison and Dave Morley, will work all aspects of the new business while Animal Logic will merge its advertising and short form VFX post-production services under the one roof by the end of this year.

Director/cinematographer Michael Schrom has expanded production with a studio location in Los Angeles. Schrom's production company has already created over 1600 commercials for products, brands and accounts such as Nikon, Neutrogena, Folgers, Miller, Kraft, General Mills, Coca-Cola, Johnson & Johnson, Dunkin' Donuts, and Heineken.

London production company 2AM has signed director Daniel Gordon to its roster. Gordon's work includes documentary "Victoria Pendleton: Cycling's Golden Girl," screened as part of the BBC's build up to the 2012 Olympics. His latest film "9.79*" recently premiered at the Toronto International Film Festival and investigates the controversial 1988 Seoul Olympics men's 100m final, won by Canadian sprinter Ben Johnson.

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