Nice Shoes has signed Lucien Yang as an art director focusing on
commercials. Yang has done broadcast design work for clients
including GE, Coca-Cola,
Nike, ESPN, American Express,
Continental Airlines, Visa, Smirnoff,
Dove, Olympus, and the Academy Awards. Prior to joining Nice Shoes,
he freelanced at Imaginary Forces, Gretel, VH1/MTV, and 2x4. He has
also spent time at Agency.com, and Lee Hunt Associates.
Crossroads Films has signed Katie Bell for representation in the UK and the US. Bell has worked with brands such as Muller, Unilever, Sagicor, KLM, Ribena, Procter & Gamble, B&Q, and Eurostar, as well as shooting music videos and working for MTV Europe for three years.
Live action production company Th2ng has signed Matthew Hope as a commercials director. Hope directed forthcoming thriller The Veteran, set for US release at the end of this month. His other feature films include The Vanguard and In The Field, a short film that was shown at the Harlem International Film Festival in New York.
Saville Productions has signed German motion design label, Sehsucht to stregthen its mixed media capabilities. Founded by Martin Woelke and Ole Peters in 2000, Sehsucht (meaning visual addiction) employs over 30 creative designers and graphic artists in its Hamburg and Berlin studios, including former PSYOP director, Mate Steinforth. Its portfolio includes work for clients including Google, Lamborghini, VW, Co-op, Mercedes-Benz, Haagen-Dazs, Sparkasse and Davidoff.
Tool has appointed Rio Hernandez as head of feature film and TV development, a new role dedicated to securing opportunities for its roster. Hernandez previously worked as an agent at UTA, in a role ranged from representing writers and directors to signing key talent to servicing the agency's existing client base. Prior to that, she spent two years working as a creative executive for producer Barry Mendel, and she has also worked as a story analyst for the likes of Julia Roberts and Harvey Keitel.