Y&R New York has
hired Rick Liebling into the new position of creative culturalist,
with a brief to provide clients with greater context and
understanding of how people are creating and participating in
culture. Prior to joining Y&R, Liebling served as director of
digital strategy with Coyne PR, providing client counsel and
working with accounts teams on brands including Burger King and
General Mills. He has
also worked at Dare on the Sony Ericsson account; and at Taylor,
where as global director of client services he led initiatives for
brands such as MasterCard, Guinness, Gillette, Johnnie Walker,
Yahoo!, P&G and Allstate. Liebling
has a blog, where he writes about culture and brands, and is
a frequent contributor to online publications including Mashable
and Social Media Today.
Pittsburgh-based full-service independent agency Brunner has named Rob Schapiro as executive creative director/content at the agency. Schapiro will share creative responsibilities with Jay Giesen, executive creative director/visual arts. Schapiro is joining Brunner after 14 years at the Martin Agency, where he was most recently senior vice president, creative director. At Martin, he was co-creative director on the global Saab business and directed the repositioning of Miller's MGD brand among other work. Prior to that, he held various creative positions at other agencies, including Ketchum Advertising in Pittsburgh, Earle Palmer Brown in Richmond and The Richards Group in Dallas.
Chicago-based Radar Studios has hired director AK and visual effects duo COPA. AK joins from South Africa, where he has directed almost 200 commercials for clients including Lemon Water. His work has been featured at D&AD in New York, Promax in London and Los Angeles, and the Cannes Advertising Awards. Alex Frisch and Vico Sharabani, the directorial and visual effects duo known as COPA, have together directed commercials for Chrysler, Levi's, Sony PlayStation, Michelob, and Exxon. Frisch was the co-founder of Method Studios in Los Angeles while Sharabani, formerly of New York's rhinofx, has made commercials for Mercedes, Nike, and AT&T in addition to television and music video work for Sex and the City and Kanye West.