People news from Hornet, Red Car and more

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Hornet is launching a digital production company named Bossa, based in New York. The company, whose name is Brazilian slang for doing something with particular charm, natural flair, or innate ability, is a partnership between Andrezza Valentin, Hans Weiss, and Hornet. Valentin, formerly a creative director at B-Reel, will serve as Bossa's creative director while Weiss, who will serve as Bossa's executive producer, was previously director of digital production at Havas Digital. He has over ten years of experience in software design, software engineering and digital advertising production.

Editor Debbie McMurtrey has joined the roster of creative editorial company Red Car in New York. She joins from Cutting Room, where she has worked since 2010. McMurtrey launched her editing career at Crew Cuts in 1999, leaving in 2007 to help launch the New York office of Nomad Editorial, before joining Cutting Crew. She has cut campaigns for a clients including the NFL, Google, Mountain Dew, Pepsi, Comcast, the US Olympic Committee, and Gillette, while her broadcast credits include editing parody ads for NBC's 'Saturday Night Live' . Her recent commercial work includes a US Tennis Association spot promoting the 2011 US Open that featured First Lady Michelle Obama in a cameo role and a spot for the UNICEF Tap Project starring Selena Gomez. Her first Red Car project is for Google Creative Labs.

Philip Loeb, Keith Reynaud and Gloria Pitagorsky (pictured) have joined forces to create Heard City, a boutique audio post-production company servicing the advertising, motion picture and television industries. Staff include mixers and sound designers Cory Melious, Jodi Levine, Evan Mangiamele and Brian Scibinico. The company is based in New York's Flatiron District and has so far worked with clients such as Budweiser, IBM, Puma, NFL, Google, ESPN, AT&T, Time Warner Cable, Microsoft, American Express, Dish Network, and Target.

Commercial and music video production company MTh (Motion Theory) has signed with Barrie Isaacson Management for East Coast representation. The company's roster directors include: Mathew Cullen, Jesus de Francisco, Guillaume de Fontenay, Guillermo del Toro, Steven Diller, Grady Hall, Mark Kudsi, Christopher Leone, Marlind & Stein, Chris Riehl, and Syyn Labs.

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