After opening offices in Montreal, Amsterdam and Paris, Sid Lee has launched in Toronto. The agency's management team will include Vito Piazza, managing director, a Sid Lee partner with over 11 years experience at the agency; VP Strategy Eric Alper, formerly Head of Strategy at Sid Lee Montreal and co-author of the book Conversational Capital; former Sid Lee Amsterdam CD Dave Roberts, who oversaw adidas Originals and adidas Fashion Group accounts and Vice-President Client Services Anthony Thomas, a 13-year veteran of the Toronto and Canadian agency business. The entire team is expected to grow to 50 professionals within the next 12 to 24 months and will serve long-standing Toronto clients that have been historically managed from the Montreal office, including Red Bull, Winners Merchants International and Kraft. Additionally, the Toronto office is in talks with multiple marketers and will soon announce several new clients.
Directors Henry Joost and Rel Schulman (known as Henry & Rel) have signed with Moxie Pictures for exclusive global representation for commercials and other forms of sponsored content. Henry & Rel have just released their film, the critically acclaimed, "Catfish," which is a true life story involving Facebook. "Catfish" was an official selection and the audience favorite of the Sundance Film Festival 2010. Henry & Rel have also produced and directed work for brands such as Nike, Sperry and American Express.
Directors Ben Orisich, Simon West and director-cameraman Michael Mieke have joined Wilfrid Park for Canadian representation. Mieke began his careeer as a feature film cinematographer in Germany, and soon thereafter became an international DP in the automotive world. He has since directed and done camera work commercials for car brands such as KIA, Nissan, BMW, VW and Mazda. Orisich spent the first 15 years of his career as an award-winning designer and flame artist. He is known for his IZOD campaign, which included the spot "In The Snow," one of two spots in the campaign that aired during the 2007 Super Bowl. West is known for directing the features "Con Air," "Lara Croft: Tomb Raider" and "The General's Daughter." He started his career directing award-winning commercials such as Budweiser "Frogs," Budweiser "Ants" and Pepsi "Boy in a Bottle."
Tribal DDB Worldwide has aligned with Omnicom Group's mobile marketing consultancy MobileBehavior. MobileBehavior is a global mobile-insights and marketing consultancy that has done work for brands including AT&T, HP, Aviva and Gatorade. As part of Tribal DDB, the mobile unit will work with brands to engage consumers anytime and anywhere. Based in New York, MobileBehavior will report to Tribal DDB U.S. Co-President Richard Gues. MobileBehavior founder and president Alan Rambam will continue to lead the unit.