People news from Sweet Shop, AKQA and more

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Comedy director James Haworth has joined The Sweet Shop's London office for international representation. His work includes a recent spot for drinks brand Drench through CHI London, work for FACE through Grey, London, which was awarded a Gold at the British Arrows, Sportcheck's 'Hockey' spot, recognized at Cannes and the British Arrows among others, and Anti-Smoking spot 'Antlers', rewarded at the British Arrows, The Marketing Awards and The Midsummer Awards. He began his directing career in 1998, when his first TV commercial, for The Vegetarian Society featured in the D&AD book.

AKQA has hired Sergio Mugnaini to join its San Francisco office as a creative director working on clientsincluding Audi of America. He will report to Pierre Lipton, Executive Creative Director. Mugnaini has worked at agencies including Goodby Silverstein & Partners, AlmapBBDO, DDB, JWT, Ogilvy Interactive and Futura Propaganda. He has created interactive campaigns for clients such as Audi, Volkswagen, Pepsi, IBM, Unilever, Havaianas, Philips and Greenpeace. His work has earned awards including nine Cannes Lions as well as gold awards from One Show Interactive, Art Directors Club, London International Advertising Awards and others.

Innocean USA has appointed Greg Braun as executive creative director, leading creative for its client Hyundai Motor America. He will report directly to Tony Kim, CEO of Innocean USA. Braun has more than 20 years of advertising industry experience and has worked on automotive campaigns including the global launch of Toyota's Prius, Lincoln's 'Music' campaign, 2007's All New Toyota Camry launch, Toyota's 'Unbreakable' Toyota Tacoma and Toyota's entry into NASCAR. In addition to automotive, he has worked on accounts such as Altoids, Citibank, United Airlines and Chicago White Sox. In 2009, he co-founded full service agency Team Detroit-PULSE, where he served as president and executive creative director. He grew the agency from 15 to 150 employees and added new accounts such as Sports Authority, Carhartt and The Detroit Symphony Orchestra.

MARC USA's Chicago office has appointed Joe Burke as SVP/executive creative director. Most recently at DDB-Chicago' class='directory_entry' title='Ad Age LookBook'>DDB Chicago, Burke was one of the founding partners of Element 79 where he was known for his Gatorade campaigns. He has worked for Chicago agencies including Tatham, Laird and Kudner (now Tatham Euro RSCG, Bozell) J. Walter Thompson Chicago, Foote, Cone and Belding (now Draft FCB) as well as Element 79 and DDB Chicago. He has been freelancing since leaving DDB in 2011.He was won creative awards as well as Effies for brands including Gatorade, Coors Light, Capitol One Bank, Frito Lay, Quaker Oats, American Family Insurance and Motorola.

Alex Lang has joined Hollywood-based TV promotion creative agency Play Creative TV as executive producer and creative director. His responsibilities will include network launch campaigns, sales presentations, and episodic promotion. Prior to joining Play, Lang was vice president of creative at cable network G4.In that role, he oversaw all network branding and promotion, interstitial programming, on-air graphics, print and digital marketing. Previous positions include creative director, on-air Promotion at ABC. He began his marketing and promotion career as a writer/producer at The WB Network.

Black Dog Films has added Tim Nackashi to its roster of music video directors. Nackashi has directed for artists including OK GO, Neon Indian, Rye Rye feat. Robyn, Gnarls Barkley, and Maroon 5. Recently, he directed Death Cab for Cutie's live one-take music video for 'You Are a Tourist'. His feature documentary entitled 'Dirty Work' premiered at Sundance Film Festival in 2004, and later went on to win the Best Documentary Feature at the Atlanta Film Festival, the Jury Prize at BendFilm, and was broadcast nationally on the Sundance Channel.

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