Canadian agency Taxi has a new global chief creative officer: Frazer Jellyman. Jellyman (left) has previously worked as an ECD at David & Goliath in London, and also worked at BMP DDB for 10 years, under ECDs John Webster and Tony Cox. Meanwhile, current creative lead Steve Mykolyn has a new role at the agency, as chief brand officer, responsible for the TAXI brand globally. Lance Martin, ECD at Taxi spin-off Taxi 2, is leaving the agency for a startup which is yet to be announced. He spent 12 years at the two shops combined.

Adam Ulvergarde, one of the creatives behind the celebrated Facebook Showroom campaign who had joined McCann Erickson New York, will be returning to his former agency Forsman & Bodenfors as a creative. He starts on November 12 and will work out of the agency's Gothenberg office.

Ulvegarde joins fellow former Swedish expat Niklas Lindstrom, previously the Head of Interactive Production at BBDO New York, who returned to Sweden to assume an equivalent post at Forsman.

Passion Pictures has added directors tokyoplastic to their roster. Tokyoplastic, formed in 2003 by Sam Lanyon Jones and Andrew Cope, have worked on animation and commercials fro companies including Nike, Fanta and Toyota. They take their inspiration from contemporary Japanese culture, art and design, and also produce vinyl toys.

Director Jonathan Herman has signed with production company Rattling Stick for representation in the U.S. Herman has worked with Dutch beer brand Bavaria for a long time, on commercials featuring Mickey Rourke, Hugh Hefner and Charlie Sheen. Herman began his career directing episodes of a Dutch television series, and then began working with ad agencies in Europe.

Goodness Mfg. promoted Eric Christy Manchester (left) to associate creative director and copywriter. Manchester, who has been part of the agency's Toshiba Team since 2010, has been with the agency since it was founded in 2007. The shop also promoted Rob Bajohr to associate creative director and art director. Bajohr joined goodness in May 2011, and works on Toshiba, as well as Lego Star Wars and Pearl iZumi.

Chicago production studio Vitamin added ACD Sam Gierasimczuk. He will work with Vitamin's CD, Danny DelPurgatorio, in overseeing the shop's projects. He comes from design boutique Leviathan, where he was creative director, working on projects like a projection-mapping installation for Amon Tobin and the Isam Tour. He has also worked for clients including Scion, Intel, and Kelly Blue Book.

Rhythm + Hues commercial studios has partnered with Hilly Reps for representation in the midwest U.S. Hilly Reps, founded by Hillary Herbst (right) in 1981, represents live action, animation, digital, music, VFX and graphics companies. R+H is a digital studio that has worked on commercials for Activision, Budweiser, Chevrole, Coke and Xbox. Its film division has also won an Oscar for VFX for 2008's Golden Compass, and recently produced work for The Hunger Games, The Bourne Legacy and is now working on Life of Pi and 300: Battle of Artemisia.

Director Dave Klaiber signed with Bully Pictures for representation in the U.S., the first time the Australian director is working Stateside. Klaiber, who won a Cannes Silver Lion in 2008 for Thrift's "Birthday Girl" spot, is a comedy director, with work for clients including LG, Kit Kat, Kellogg's and Nissan.

Director Sam Ketay has joined production company Lucky Twenty One's roster. Ketay does documentary-style projects for commercials and brand films, and has worked for clients including Citizens Bank and Motorola. Since 2009, he has been working on an independent basis shooting projects for Ogilvy, Goodwill Industries and Educational Allience. He was previously with Crossroads, and represented by @radical.media.