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Venables Bell & Partners has hired Deva Ferar as director of content development to manage its new fourth floor space, Lumberyard, an integrated content studio. Ferar, who will report into director of integrated production Craig Allen, has experience as an executive producer of interactive design and production having helped build the digital departments for agencies including AKQA, Ogilvy & Mather and McCann Erickson, and worked on brands such as HP, Microsoft, Nike, Xbox and Yahoo!. Lumberyard, which was created in partnership with design firm Gensler to create a space focused on furthering experimentation, has equipment and resources for digital, print and video production and editorial, 3D modeling, motion graphics, and rapid prototyping.

Director Mr. Hide has signed with for worldwide commercial representation (except in Japan and China). Mr. Hide has directed campaigns for brands such as Toyota Prius, Precision Tools, Nissin Noodles and Fujitsu.

Crispin, Porter & Bogusky has promoted Steve Babcock to executive creative director based in Boulder. Babcock was most recently VP, creative director leading the agency's Best Buy account. He joined CP+B in 2007 and also been creative director for Guitar Hero and Domino's Pizza, as well as working on campaigns for Volkswagen, American Express OPEN, Bell Helmets and Geek Squad. Babcock came to CP+B as a creative director from Struck, now known as StruckAxiom, which he helped create.

Baldwin&, Raleigh, has hired Jennifer Matthews as a senior art director and designer, working on its Burt's Bees account. Titles at Baldwin & are self-assigned and Matthews' will be 'visual therapist'. Previously, Matthews had been art director/designer at McKinney, Durham, N.C., on Audi, Polaris, Nasdaq and Qwest. While there, she worked with David Baldwin, then executive creative director at McKinney and now lead guitar at Baldwin&.

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