Wieden+ Kennedy, N.Y. has announced that Co-ECD Tood Waterbury has resigned from the agency, effective May 1, 2010, and will be leaving to start a new creative/strategic consultancy, yet to be named. In his nearly decade-long career as co-ECD of the agency, Waterbury helped to expand the reach and definition of the creative department. Throughout that time he brought in architects, industrial designers, technologist, curators into the fold and helped to integrate digital as well. Waterbury will be working with Wieden founder/CEO Dan Wieden and John Jay to find his successor. Kevin Proudfoot remains as Co-ECD of Wieden, New York.
Firstborn has promoted Dan LaCivita to President. LaCivita was previously senior vice president/executive director. As president LaCivita will oversee Firstborn's R&D practices, help to grow the company's brand strategy and planning departments and become more involved in new business. The promotion is part of the company's management team restructuring, which will allow for new positions in the company for account management and client creative strategy, and will provide Founder/CEO Michael Ferdman added collaboration and support at the C-level.