Dan Hon has joined Wieden + Kennedy London as a senior creative. Hon brings with him an extensive gaming background. He previously worked for three years at Six To Start, an award winning entertainment company he co-founded in 2007. There, he steered projects like "We Tell Stories" for Penguin Books, which took Innovation and Best of Show honors at South by Southwest Interactive in 2009. His other projects include Misfits for E4, Spooks: Code 9 - Liberty News for BBC THREE and Smokescreen, which won Best Game at South by Southwest Interactive this year. Hon speaks frequently on ARG, videogames and cross-platform entertainment and was featured as one of Wired UK's "Wired 100."
Creative design and production studio Brand New School has appointed Kayt Hall as executive producer of its London-based studio. Since relocating from South Africa to London in 1995, Hall has held producer positions with agencies such as M&C Saatchi and Ogilvy. Joining Passion Pictures as a senior producer in 2007, the company's European representation of BNS has led to numerous highly successful collaborations over the past three years.
PJA Advertising + Marketing has promoted Aaron DaSilva to executive creative director. In this new role for the company, Mr. DaSilva will lead the creative staff in PJA's Cambridge and San Francisco offices on clients including Yahoo, Chase Sapphire, Novell, Trend Micro, EMC and Infor. Mr. DaSilva joined PJA in 2004 as associate creative director and was promoted to VP-creative director in 2006. Prior to PJA, he was with Allen & Gerritsen in Watertown, Mass. as senior copywriter.
Saville Productions has signed on director Greg Gray for exclusive representation in the U.S market.Mr. Gray, who's been voted in the top 10 commercials directors worldwide by Bestadsontv, has made spots for Guinness, Ford, Nike, Windhoek, Golf and Axe. His commercial for Virgin Atlantic Upper Class, "Love Story" was featured in the Gunn Report's top 50 commercials worldwide.