"Poetica," a collective of artists and filmmakers, with a focus on live-action-through-post onctent, has launched out of New York, with an office in Los Angeles. Led by managing director Bob Cagliero (right), the team at Poetica includes director Anthony Furlong (middle), photographer and director Brian Cross and creative director Steve Tozzi (left). The studio's collective credits include work for brands like Acura, Chase, L'Oreal, Hershey's, Nokia and Mercedes-Benz. It just finished spots for Coupons.com and Smuckers.
Leo Burnett has opened an office in L.A., a "bespoke creative hub" dedicated for the shop's global Samsung account. Led by Shannon McGlothlin, who has done work for W+K Portland, CP+B and Deutsch L.A., the agency has also hired creative duo Adam Kennedy and Brandon Rochon, who will be SVP/Creative Directors and come from Ogilvy and Mather Paris.