Crispin Porter & Bogusky in Boulder has named Ralph Watson the office's new chief creative officer. In December, after the departure of worldwide chief creative officer Rob Reilly, the agency announced a new, decentralized model that gave its offices in various cities more autonomy. Mr. Watson comes to CP&B from BBDO, where he led Bud Light. Prior to that, he was at Goodby in Detroit, overseeing Chevrolet. He has also spent time at other agencies including Leonard/Monahan, Team One, Arnold and Saatchi New York.

John Norman, the newly installed chief creative officer at Translation, has hired Marc d'Avignon and Jay Berry as executive creative directors. The copywriter-designer team has worked with Mr. Norman previously, first at Wieden & Kennedy Portland, and then at TBWA/Chiat/Day years later. Mr. Berry parted with Mr. d'Avignon in 2008 -- the former going to BSSP and Anomaly, among others, while the latter spent time at CP&B.

Toronto's Zulu Alpha Kilo has hired Sean Atkinson and Shawn James. The duo, who will both be senior creatives at the shop, were formerly at BBDO, where they produced work for brands like FedEx, Montana's, the Toronto Jewish Film Festival and more. They previously worked with Zulu Alpha Kilo founder Zak Mroueh when they were all at Taxi.

In more Toronto news, KBS+ Toronto has hired a creative director. Ian MacKenzie joins the team from Tribal DDB. He will work specifically on KBS+'s Target, Bank of Montreal and Church & Dwight accounts. A University of Toronto grad, he was behind the award-winning "Our Food. Your Questions." transparency platform for McDonald's.