Rock Fight Signs Peluca

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Argentinian directing duo Peluca has signed with Hollywood production company Rock Fight for U.S. representation. Represented by Brave Films in the U.K. -- where the pair is based -- the team won a Bronze Lion in 2001 for an Argentinian spot for Axe body spray, in which a woman is shown emerging from her hunky neighbor's apartment and dumping out the cup of sugar she supposedly went next door to borrow. They were also behind Mother/London's hilarious holiday film from two years ago, featuring the macho, Shaft-like exploits of one Chris Christmas Rodriguez.
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