Simoes Joins W&K Sao Paulo, Mullen Hires Stein and More
Wieden & Kennedy Sao Paulo has hired Renato Simoes, a creative director from Sao Paulo agency Almap BBDO, for the executive creative director slot that has been open since Guillermo Vega left the agency in April, three years after joining Wieden as a startup with Icaro Doria and Andre Gustavo. Vega, an Argentine, moved to New York and started working at 72andSunny as an executive creative director in August. To replace Simoes, who will join Wieden in January 2015, Almap BBDO is promoting two creative teams to creative director positions. They are Andre Gola, Marco "Pernil" Giannelli, Marcelo Nogueira and Menjamin Yung Jr.
Matt Stein has joined Mullen's Boston office as SVP, creative director. Stein comes to Mullen from TBWA/Chiat/Day L.A. where he led creative on Southwest Airlines and Pepsi. At Mullen, he will be partnered with creative director Jon Ruby on the Indeed, American Greetings, Fage and National Geographic Channel brands. He started his advertising career at Wieden & Kennedy working on the likes of ESPN, Nike and Coca-Cola and was also a founding partner at W&K spin-off Weights & Pulleys.
72andSunny Amsterdam has added Argentine creative director Laura Visco to its team. Visco, who will report to executive creative director Carlo Cavallone, joins from creative hotshop Ponce Buenos Aires, where she was responsible for global brands including Stella Artois and Axe. At Ponce, she managed a team of 12 creatives and oversaw the development of a new strategic vision for Unilever's Axe in collaboration with BBH London. Before Ponce, she was creative director at Publicis Argentina and she has also worked at Fallon London.
Grey Brazil has hired Rodrigo Jatene as chief creative officer, starting in January 2015. He was previously creative director at Leo Burnett Tailor Made and has over 15 years experience at agencies in Brazil and abroad including DM9 DDB, AgenciaClick, Euro RSCG, McCann Erickson Madrid and Wunderman Brazil. His creative work has included "The Bentley's Burial" for the Brazilian Organ Transplant Association, "Come to the Street" for Fiat and "My Blood is Red and Black" for Bahia Blood Center.
Australian digital agency DT has appointed Jerker Fagerstrom to join the business as executive creative director. Fagerstrom was most recently executive creative director and managing partner at DDB Stockholm. He will be based in DT's Sydney office but responsible for the agency's creative output across its Melbourne, Sydney and Auckland offices. DT is owned by STW, the Australasian content and marketing communications group.
Lapiz, Leo Burnett's Chicago-based Hispanic agency, has promoted Lizette Morazzani to creative director. Morazzani, who is from Puerto Rico, has 12 years of experience in copywriting and joined Lapiz two years ago from JWT San Juan, where she was an associate creative director. In her new role, she'll oversee creative for clients including Purina, WhiteWave Silk and Re/Max, reporting to Lapiz executive creative director Fabio Seidl.