Deeplocal has appointed Chelsey Susin Kantor as director of creative strategy, based out of San Francisco. The announcement comes after WPP's acquisition of Deeplocal in April. Kantor joins from Google's Global Brand Studio, where she was senior brand and creative strategist. Before that, she was product marketing lead for Google Play Books, and a lead at Newsstand and G+ Brand Partnerships. Prior to joining Google, she was a strategist and planning director for agencies including Campbell-Ewald, Riney, AKQA and Mullen. Deeplocal is still looking for creatives to join its teams in San Francisco and Los Angeles.
Zulu Alpha Kilo has hired two new creative directors, Gerald Kugler and Rodger Eyre, who join from Juniper Park/TBWA, where they were most recently group creative directors. Prior to the merger between Juniper Park and TWA in 2015, the pair were executive creative directors at TBWA and oversaw campaigns such as Gatorade "Sledge Hockey" and Nissan's "Back in the Game" documentary. They will report to Zulu's chief creative officer and founder, Zak Mroueh. Zulu also hired two strategy directors, Laura Kim and Tim Hopkins. Kim joins Zulu from Leo Burnett Chicago and its innovation group, Farmhouse. Hopkins was at Grey London, leading strategy for some of Grey's global clients. He was also a founding director of Grey Response.
David Castellanos is returning to DDB and his native Mexico as creative VP at DDB Mexico, an agency he left almost five years ago to move to the U.S. At the time, he was creative director and regional creative director for Latin America. Castellanos has most recently been a creative director at New York shop We Believers since March 2017, following almost two years as an associate creative director at Deutsch in Los Angeles. His other two U.S. jobs were as a senior copywriter at Saatchi & Saatchi Los Angeles and at Alex Bogusky's Made Movement in Boulder, Colo.
R/GA Shanghai has a new leadership team, two-and-a-half years after launching in China. The managing director is Sook Ping Chow, who has worked at shops including Leo Burnett and Wieden & Kennedy, and who launched Factory Design Labs in Shanghai. The executive creative director is Terence Leong, formerly of Wieden & Kennedy Shanghai, where he was known for strong campaigns for Nike, also an R/GA client. The office has had a few changes to its leadership since opening, and Jim Moffatt, EVP managing director APAC, spent some time in Shanghai to cover the vacant managing director's role. "Like for every company that turns up in China, it takes a while to understand how China works, the rhythms," Moffat says. "Even in that two and a half years, the marketplace has just changed beyond all recognition. There's nowhere that moves at the speed of China." To adapt to the Chinese market, R/GA says it decided to focus the 22-person Shanghai office more on storytelling, layering that on top of the agency's focus on innovation and digital. R/GA's work in China includes Nike's Rise Academy, where amateur basketball players got professional feedback on their skills after booking training sessions via the WeChat app.
M&C Saatchi is opening an office in Mexico City, with Alvaro Dopico, CEO, and Manolo Techera, chief creative officer, the two equity partners at M&C Saatchi Chilanga. They join the M&C Saatchi network from Marcel and earlier worked at JWT. Techera is also a past president of Mexico's Creative Circle.
WPP-owned brand agency Brand Union has appointed Vincent Roffers as executive strategy director. Roffers joins Brand Union following his tenure as a partner at brand consultancy Lippincott and at Landor, where he served as an associate director of strategy. He has worked with clients including Dell, Verizon, Accenture, AIG, Saudi Aramco and Walmart.