"At that time I like Twitter very much and I'm very into it,"
Sembo says. "We want to visualize the relationships on the social
network ... and celebrate the relationships."
Nuuo was officially formed last year -- the name doesn't mean
anything, Sembo's baby daughter tapped the letters into his iPhone
one day while playing with the gadget -- and one of their first
projects was the "Tiny Riot" app.
It lets users record a heavy metal soundtrack by shaking their
smartphones. But the creators had a deeper purpose -- giving
socially constrained Japanese an outlet to vent their anguish
following the earthquake and tsunami.
"We thought we want to make a noise ..." says Hayashi."... to
express distress," Sembo adds."And to express our feeling of stress
and anger and fears for the future," finishes Hayashi.