Impale Ale

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The sequel to last year's Cliff Freeman/Traktor collaboration for Fox Sports - which won tons of awards, including the Grand Prix at Cannes - may be for a different client, Mike's Hard Lemonade, but it's just as dark and just as funny. In "Construction," which earned a Silver Medal from the ADC, a worker, who's taken a fall and been somewhat inconveniently run through with a nasty rod, is cheered by the prospect of an ice cold Mike's.

Client: Mike's Hard Lemonade Agency: Cliff Freeman & Partners, New York CD: Eric Silver ADs: Guy Shelmerdine, Scott Vitrone Copywriter: Ian Reichenthal, William Gelner Agency Producer: Ed Zazzera Director: Traktor/Partizan Editor: Gavin Cutler/MacKenzie Cutler Effects: Charles Quinn, Johnnie Semerad/Quiet Man

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