Barrett, on having a degree of faith in the work: "If you're 100% sure about an idea, and know exactly how it's going to turn out, then it's probably pretty average. There has to be an element of uncertainty, a leap of faith. The NBA work is an example of that. Can we get 50 professional basketball players to deliver the exact same script with the exact same cadence and have it feel even remotely believable? Comcast 'Rabbit' is another. Can we create sixty seconds of a computer generated rabbit/panther and have it not look incredibly shitty?"
Simpson, on the agency's Commonwealth Bank work, going from a reception in which it was called "obscene" to 96% brand recognition on the launch spot: "We can't say there weren't moments when we wondered if the thing was going to go as planned. But from the highest levels of the bank, everyone was determined to see things through. The bank had, after all, committed to a campaign with the theme 'Determined to be different.' They meant it."
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