Graham Douglas has already made a name for himself as a copywriter at Droga5 on the agency's award-winning work for Prudential, which took a more reflective approach to insurance advertising by getting up close and personal with retirees on their first days off the job. But more impressive was a personal project, Help I Want to Save a Life. Douglas partnered with design-minded pharmaceutical brand Help Remedies on a new offering that paired the brand's band-aids with bone marrow donor kit--putting the wounded's wasted blood drops to good use. The idea was inspired by his own twin brother's plight to find a bone marrow donor and earned this year's Grand Prix for Good at Cannes.
See the rest of the 2012 Creativity 50 here.