Creativity 50 2010: Cindy Gallop

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Cindy Gallop is out to prove that creativity can redefine corporate social responsibility.

Ms. Gallop worked on blue-chip brands such as Johnnie Walker and Levi's during a 16-year stint at BBH and rose to the chairman's suite by the time she retired in 2005. Last year she launched a web startup called, a platform designed to unite well-meaning corporations with individuals with similar goals. It asks visitors to the site what they'd do if they ran the world, and its database breaks the broad goal (say, "rebuild Haiti") into achievable chunks.

"Literally, you are what you do," she explained in an Ad Age column last year. "This results in 'action branding': personal-action branding for individuals and corporate-action branding for brands and businesses."

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