In the ad world, Swedes are often equated with offbeat humor and great design sense. In the wider cultural realm, Swedes have perhaps been at their best when plumbing their darker depths. The results can be uncomfortably dark? think Tomas Alfredson's creepy Let the Right One In and the snow- and sadism-blanketed novels of Stieg Larsson - and oddly beautiful.
Karin Dreijer Andersson, aka Fever Ray, captured an album's worth of desolate beauty with her eponymous 2009 CD, which made every year-end top ten list that matters. Andersson is half of Swedish electronic duo The Knife, whose Silent Shout release was named best CD of 2006 by Pitchfork (a cover of the band's "Heartbeats" track was used in the spot blockbuster Sony Balls). Last year The Knife also collaborated with Mt. Sims, Planningtorock on Tomorrow in a Year, an electronic opera based on Charles Darwin and 'On the Origin of the Species" commissioned by Danish performance group Hotel Pro Forma. A studio version will be released on March 1 this year.
And then, there was the awards show moment. Andersson, who had traditionally shunned public appearances, came to the stage at the Swedish National Radio P3 awards and, well, it's really better watched than described. But consider the bar for acceptance speeches, er, raised.
See the rest of the 2010 Creativity 50 here.