Creativity 50 2011: Flo Heiss and Perry Price

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Perry Price
Perry Price

If Andy Warhol had an iPad, what would he do with it? The team over at DareLabs, the innovation department of London-based agency Dare, set out to answer that question in a promotional video for Remote Palette, a Dare-devised combo iPad/iPhone app that turns the devices into a palette and canvas. In the video, Innovation Director Perry Price pays homage to the artist by adapting his 1982 video -- in which he eats a hamburger—for the digital age. Rather than eat a hamburger, Mr. Price draws it with the Remote Palette, illustrating that users can use technology to create art.

The team at Dare, including Mr. Price and Executive Creative Director Flo Heiss, also created the EA Sports campaign Human Avatar for the company's online multiplayer cops-and-robbers video game APB: All Points Bulletin. The Human Avatar engaged All Points Bulletin's online community to choose one person and vote on what the average person will look like. The chosen person, Josh, altered his appearance -- tattoos, piercings, mohawks and so on -- based on the APB community's votes. His human avatar was then developed into a virtual one to be placed in-game. Other Dare-driven digital innovations include the MyFry app. Promoting the launch of British writer/actor/tech fan Stephen Fry's The Fry Chronicles, MyFry allowed readers to experience the biography in a unique way tailored for mobile, giving them access to the book via color-coded categories and tags.

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