Creativity 50

Pinterest Co-founders Ben Silbermann & Evan Sharp Are All About Image

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Ben Silbermann and Evan Sharp
Ben Silbermann and Evan Sharp
These two twentysomethings created the most buzzed-about social-media tool in years, allowing people to share online through images rather than just status updates and tweets.

With 31.9 million global users in May, the 5-year-old startup has become the object of marketer affection and now boasts a $1.5 billion valuation. Some would argue that Pinterest is now the No. 3 platform for brands to obsess over, after Facebook and Twitter.

Mr. Silbermann, now Pinterest's CEO, left Google in 2009 to start the service, which is organized around people's desire to collect stuff and show it off. Mr. Sharp, meanwhile, is the design brains. Both declined to be interviewed for this piece -- they're too busy working on the product.

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