Creativity 50

Rei Inamoto Is AKQA's CCO and a Creator of Things 'Useful and Desirable'

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Rei Inamoto
Rei Inamoto
Rei Inamoto, chief creative officer at AKQA, says he's too cynical to be an ad guy. Instead, "I believe that I create things that are useful and desirable."

AKQA has been behind its share of award-winning creative, from Nissan's Bollywood spectacular and a social-viewing app for MTV to a blogger-driven catalog for the Gap. But Mr. Inamoto thinks his best project has been evolving AKQA through projects like the seventh installment of Cannes Future Lions, featuring the world's top student work, and "Creatives for Japan," which, with the One Club and ADC, AKQA asked the creative community to come together for a cause.

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