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John Lewis Marketer Craig Inglis -- 'You Need to Be Brave About Communications'

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Craig Inglis
Craig Inglis

John Lewis' big TV campaigns -- including the Christmas 2011 spot, in which a young boy counts down the days until he can give his parents a present -- often combine storytelling and music to bring a tear to the eye, while the print work focuses more on the beautiful presentation of everyday products. "You need to be brave about communications and to be clear about what you stand for," said Marketing Director Craig Inglis. "It's vital that every piece of creative work we produce reaches the high quality standard that does justice to the brand."

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