Creativity 50:
Jason Zada, Director, Tool

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Last Halloween, Jason Zada introduced us all to a concept more frightening than mummies, zombies and other supernatural beings: the specter of losing all our privacy. "Take This Lollipop," an interactive app from Zada, put your digital data at the fingertips of a maniac, creating a personalized short film that showed the stalker using all your Facebook data to find you.

The project redefined viral, garnering millions of like and attention from mainstream media and the trade press alike. It also earned nods at SxSWi, the AICPs, the Webbys and even won a Daytime Emmy for "new approaches" in daytime programming, a new category.

What probably makes it more special is that Zada had no such expectations from his little side project. "I knew after the first week that this was something special," he said. "It was only after someone told me it was the fastest growing app that I knew."

Within a week of the app launching, Zada was contacted by a "major movie studio," and is now working on his first feature film, something he's been trying to break into for a long time. He definitely has the Facebook generation's paranoia to thank.

See the rest of the 2012 Creativity 50 here.

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