Creativity 50:
Jonathan Mak Long, Designer

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Jonathan Mak Long will probably look back on the day Steve Jobs passed away as a turning point in his whole life. The two didn't know each other, but it was Mr. Mak's beautifully designed tribute to the Apple CEO -- the Apple logo where the "bite" was actually Mr. Job's silhouette -- that was the beginning of the 20-year-old Hong Kong-based design student's meteoric rise in the ad business.

After the tribute logo went viral, Ogilvy China chief creative officer Graham Fink tracked down Mr. Mak and offered him an assignment to make a design based on the brief, "sharing a coke." The result was a beautiful red-and-white arrangement of shapes that showed two hands literally sharing a bottle of Coca-Cola. The poster won a press Grand Prix at Cannes just last month.

While Apple and Coke have been huge hits, Mr. Mak says he doesn't want to be typecast as only being able to do "minimalist design." He says he loves simplicity, but does have a hint of "visual chaos" within himself as well. While he doesn't concern himself with the medium he works in, he says his focus is doing "good work." "Making a decent living out of it is just a bonus," adds the 20-year-old.

See the rest of the 2012 Creativity 50 here.

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