Laura Klauberg

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In the last few years, a small handful of names have appeared consistently on the Creativity Awards Report's top marketers list.Nike? Yep. Adidas? Check. VW? Uhhuh. And then there's a cheeky packaged goods client that has stubbornly cracked the top ten for the last three years (reaching the number two slot in 2005 and number three last year).Unilever has become the ad industry's unlikely creative powerhouse and media trailblazer, with a range of extraordinary work for multiple brands, most prodigiously Axe/Lynx and Dove. The credits are formidable: think awards blockbusters like Lynx "Getting Dressed" from BBH London;"Vim "Prison Visitor" from Zig Toronto; the Lynx Jet project from Lowe Hunt Sydney. Then there was the mold-breaking piece of TV content, Axe Gamekillers out of BBH New York (picked up as a series by MTV ) and, last year's Axe3 campaign from VegaOlmosPonce and, the big momma, Dove "Evolution" (the latter two projects claiming three Cannes Grand Prix among them— Integrated for Axe 3 and Cyber and Film for "Evolution"). Of course such a record is the work of many hands, but Unilever's global media chief, Laura Klauberg has been in the media hotseat during this creatively explosive time at the company. Klauberg had worked at Clairol and Chesebrough-Ponds (which was acquired by Unilever in 1987) and climbed the ranks of Unilever's personal care business before being named North American VP media in 2005. She took over the global role from Alan Rutherford last year—the first American and first woman in the job.

On creativity: "The way I see it, media is the 'new creative.' We are able to engage consumers today in ways that we never dreamed of just five years ago. In today's media world, if you can imagine it, you can probably do it."

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