Mark Zuckerberg

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In 2006, Business 2.0 named Facebook founder Mark Zuckerberg among its "10 people who don't matter" because he turned down a $750 million buyout offer. Less than two years later, Business 2.0 is, well, out of business and estimates of Facebook's value have soared as high as $15 billion, thanks to a hefty investment by Microsoft. The site's new, higher profile kicked up privacy concerns—not to mention various allegations that Zuckerberg lifted his code from other sites— but, still, 2007 belonged to Facebook and its 23-year-old CEO. In May, the site introduced its open development platform, which allowed third-party developers to create applications for the Facebook community. That's when you—and everyone you've ever met—signed up. The site's ad plan followed in November—accompanied by BeaconGate—which is where the proof will ultimately lie. Right now, Facebook only has $150 million in annual revenues, and half the traffic of MySpace. Still, a tip of the hat goes to Zuckerberg for the site's elegant design, intelligent features, and patient development. Functionally, MySpace is scrambling to keep up.

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